our purpose

True wellness begins with intention. Every day, every breath, every choice. Founded by a mother of two boys, with a psychology degree and yoga certification, my journey started with a quest to do the best for my family. Society’s processed foods and misleading solutions led me astray until motherhood sparked a shift. Through mindfulness, psychology, and spirituality, I rewired my perspective, shed harmful habits, and found my soul’s purpose: living with intention in every moment, choosing only what nourishes body and spirit.

Tired of “clean” products hiding harmful chemicals, I took matters into my own hands, joined by my husband, a doctor, whose medical insight ensures our creations promote health, not just fight disease. Why separate “baby” and “adult” products when everyone deserves pure, safe care? Our products are crafted with ethically sourced, grass-fed tallow from a local farm. They are so clean you could eat them, freeing you from worry about toxins harming your family. Each balm and tint is a mindful ritual, designed for all ages, to foster a clean mind, body, and spirit. Welcome to our family, where intention meets nature, and care is always pure.

Contact us